GLORY DAYS  by Ivan Frank, ePrize, LLC

If loyalty marketing were personified, he’d likely be found standing at the water’s edge, reflecting on days gone by as well as his plans for the future. He may even try to skip a stone or two. Before judging where we’ve been and where we’re headed, we usually start with where we are today. That intersection could be marked by acknowledging the presence of the Internet, the panacea of tools available to marketers, and an economic market with a sign “Recession” hanging overhead.

The Internet and related technologies have put consumers in the driver’s seat. We are all spending our time more wisely - in full control of the media we choose. We spend over 30 hours a week online - not to mention the third screen: mobile.

As marketers, we are trying to crack the code of digital and engagement marketing. The good news? There are more tools than ever. The bad news? There are more tools than ever. It may be difficult to prioritize among all the choices. While the tools exist to create and extend loyal relationships, reaching the next level of loyalty and engagement remains elusive to many brands. In loyalty, as in life, setting the right priorities is more than half the battle.

The recession has also changed the way we make decisions – possibly forever. From now on, consumers will spend more wisely. From now on, credit will be different. From now on, businesses will act differently. From now on, our culture will be different.

Read the full article here: http://tinyurl.com/lrzxyb

Filed under: Latest Postings on July 1st, 2009 | No Comments » Add Comment

Are you a Mortal or a Vampire? Choose your side in the HBO ESCAPE THE EVERYDAY SWEEPSTAKES promoting the True Blood^SM Season Two premiere!  Lucky winners will receive $10,000 or True Blood Season One DVD set and a number of other cool Instant Win prizes!

Leave no stone unturned in this interactive adventure as you search through Bill’s Living Room, scour Merlottes’ Bar & Grill, and unearth the unmentionable in the Graveyard.

Score points as you collect objects, enter codes, and recruit friends to play. Plus, play 3 DAILY instant win games and more!

Get the ghoulish good times rolling NOW! Post this link to your Facebook/Twitter page!

http://hbo.eprize.net/trueblood2/?affiliate_id=3d  

Better yet, download the Widget to “suck in” your friends and recruit them to join your Mortal or Vampire side! 

Filed under: Latest Postings on May 26th, 2009 | No Comments » Add Comment

On Sunday, March 1, 2009 ePrize officially turned 10 years old. When hitting such a milestone, you can’t help but look back and reflect on the past. In a note to our entire Team, Josh Linkner, our CEO and Founder did just that:

“On March 1, 1999 I filed the paperwork with the State of Michigan to start a company called ‘ePrize’. At that time, internet advertising was booming but there was a big void in terms of internet promotions. In fact, the entire promotion industry was old-school, antiquated and broken. With everyone focused on interactive advertising, there was an opportunity to forge new ground and truly “own” the world of interactive promotions. In 1999, we launched a new industry… the interactive promotion world. We defined the industry.”

Thank you to our clients, partners and team members who have been part of the last ten years. Without your support we wouldn’t exist. Here’s to the next decade of promotion pioneering – together.

Filed under: Latest Postings on March 2nd, 2009 | No Comments » Add Comment