Let’s fail!
Seriously, let’s all hold hands and agree to fail.
Well that just sounds preposterous doesn’t it? Actually, to not agree to fail is the worst thing any organization can do.
If an organization isn’t willing to fail, how will it really drive amazing innovation or encourage people to push the envelope. Notice that I said “agree [...]

Filed under: Latest Postings on August 23rd, 2007 | No Comments » Add Comment

Why does anyone with an ounce of rationale play a sweepstakes, instant win game or other promotion? I can show you statistics that say 8 out of 10 people play promotions and that our company has created promotions that drive millions of registrants…
But that doesn’t answer the question of “Why”?
People are naturally risk averse – [...]

Filed under: Latest Postings on August 9th, 2007 | No Comments » Add Comment