Have you ever been at a family reunion where Uncle Marty told you stories about how he fixed a flat tire with chewing gum and duct tape, or your Aunt Susan showed you pictures of her recent trip to Florida or cousin Jimmy showed you a video of him trying to jump his bicycle in [...]

Filed under: Latest Postings on September 26th, 2007 | No Comments » Add Comment

I travel a great deal and have earned a decent level of status on the airline that I’m loyal to. Today, unfortunately, I had to travel on a different airline. My flight experience made me realize what I love most about my airline loyalty program.
What I truly value are the extras I get just for [...]

Filed under: Latest Postings on September 18th, 2007 | 1 Comment » Add Comment

Consumers live in a busy world – bombarded by thousands of messages each day and as marketers we often like to complicate their lives even more.
How so? Marketers often try and make their brands all things to all people. On one level, that makes sense. If you can make one product mean many things to [...]

Filed under: Latest Postings on September 13th, 2007 | No Comments » Add Comment