The lengths marketers go in order to start a dialogue with consumers about their brands never ceases to amaze me. Let’s face it, getting an “introduction” or first contact is often a long, difficult and expensive proposition. What is of a real interest is what you do with that introduction when you get it.
An old [...]

Filed under: Latest Postings on September 10th, 2007 | No Comments » Add Comment

Who wants a loyalty program? Many companies do nowadays. The question is why?
One key reason is that technology has made it far more affordable to deliver a world class loyalty program. Online loyalty programs have made what was once cost prohibitive now attainable for most companies.
But just because something is more affordable doesn’t mean a [...]

Filed under: Latest Postings on September 5th, 2007 | No Comments » Add Comment