Nothing makes me cringe more than when a client says “give me a viral”.
Actually, one thing makes me cringe more…when a client says they want a viral because last week no less than five of their friends sent them the same cool internet video or game.
So they want to be next. All you have to [...]

Filed under: Latest Postings on October 24th, 2007 | No Comments » Add Comment

The marketing world has a debate that could rival some of the biggest political debates of our time. National politics has healthcare, right to life, cloning to name a few of the major ones. The marketing world’s heavyweight battle is “Traditional” versus “Online”.
Each side is a staunch believer in their cause and will vehemently argue [...]

Filed under: Latest Postings on October 17th, 2007 | No Comments » Add Comment

In the interactive world, marketers tend to get so focused on the cutting edge online experience that they lose site of a key old school promotion element that gets consumers there in the first place – the prize.
That’s not to say that the online experience isn’t tremendously important. People spending an average of 3-5 minutes [...]

Filed under: Latest Postings on October 5th, 2007 | No Comments » Add Comment