The marketing world has a debate that could rival some of the biggest political debates of our time. National politics has healthcare, right to life, cloning to name a few of the major ones. The marketing world’s heavyweight battle is “Traditional” versus “Online”.

Each side is a staunch believer in their cause and will vehemently argue that their discipline is the more powerful marketing tool. Online activists will make bold statements such as “the 30 second spot is dead” while Traditional activists will proclaim that online is unproven and experimental.

Can’t we learn the simple lesson that Hershey’s taught us during the great “Peanut Butter” versus “Chocolate” debates….two great tastes can work together to create a even greater solution.

Here’s the deal – traditional marketing provides great reach…the ability to have a message connect with millions of people. Online marketing provides great depth…the ability to build one to one relationships with consumers based on their individual interests. Traditional marketing provides the masses reach that drives people to online marketing where a deeper relationship can be cultivated.

It’s not a matter of choosing one or the other but rather recognizing how both compliment and drive each other’s success. Traditional and Online…two great tastes that taste great together…and provide a holistic rather than opposing marketing solution.

Filed under: Latest Postings on October 17th, 2007