As I listened to the weather forecast on my slippery drive into work yesterday, I kept hearing about the “record snow” we’ve had in Michigan this February. This made me think about how records – the first, the biggest, the best – make things remarkable. If you’ve ever heard Seth Golin speak or read his books, you know that is what word-of-mouth marketing is about and what makes strong brand loyalty.

We make and break records all the time here at ePrize both for ourselves and for our clients. We know that because we measure everything. For example, last year our team drank 182,688 Coca-Cola products, used 202.8 terabytes of bandwidth, saved 110 trees by recycling and 2 of our team members got hitched. Of course, we also measure our business success, which we happily announce each year.

In 2007, we made records with:

· $49 million in total sales, a 38% YoY increase

· 184.2 million unique visitors to our promotions (in case you were wondering, if ePrize promotions players were to form a nation, it would be the 6th largest country in the world)

· 17 awards

· 67% increase in number of unique visitors to ePrize promotions

· 174 new clients

Gotta love the raw data. (Strategy team, please wipe your drool.)

(Warning: shameless plug coming) Personally, I’m trying to break our attendee record for the Interactive Promotions Summit—www.promotionsummit.com. Which, if you haven’t guessed yet, will be held at the Wynn in Las Vegas.

What records are you breaking or trying to break this year

Filed under: Latest Postings on February 27th, 2008