This past weekend, Derek Moore, VP of Business Development in our New York office attended the Cable Telecommunications Association for Marketers conference. ePrize client, Ashmi Dang HBO’s associate manager of advanced platform marketing, presented a case study and accepted the Best Campaign in the On Demand/Cross Platform category award for the HBO John Adams promotion. This win corresponds with the promotions recent 13 Emmy Award wins, the most won by a program in any one year. The John Adams campaign was focused around a watch-and-win strategy using video platforms to promote each other. A sweepstakes was included that proved to be a vital component to the campaign.  ePrize was a co-winner as well (see picture below).  The article and picture were both published on TVWeek.com. 

Once again a proven win for the ePrize team and congratulations to everyone who worked on this campaign!

Filed under: Latest Postings on November 13th, 2008