The Super Bowl is a great opportunity for companies to debut superb television commercials that make lasting impressions on viewers and are the topic of water cooler discussions everywhere.  Our clients at Universal Orlando Resort newest project will definitely leave an impression on the viewers. 

Given the task of hyping the re-launch of “Heroes” on NBC, Universal used a combination of tactics to help gain attention. Included in these efforts, Universal recruited ePrize to develop the first-of-its-kind campaign to produce high visitation numbers and peak an interest in the resort while gathering leads for future direct marketing projects.  

The final product of the joint effort launched on Sunday, February 1 for one time only during the Super Bowl game. The unprecedented offer was a 2-park/7-day ticket to Universal Orlando for the first 100,000 registrants who visited the website www.universalheroes.com.

Included in this promotion, Universal was also encouraging consumers to enter the sweepstakes for a chance to win one of 28 trips to Universal Orlando. One trip will be given away everyday during the month of February.  

This promotion just might make every child and adult feel “superhuman” again.

Filed under: Latest Postings on February 4th, 2009