The Weather Channel Interactive’s “Mobile Month” promotion yielded 28 percent higher mobile Web traffic during the mobile-centered campaign, breaking records for the site.

TWCi’s Mobile Month promotion, which lasted through the month of June, was designed to promote the use of The Weather Channel’s mobile products as a resource for forecasts and lifestyle information via the mobile Web and downloadable applications. The month-long promotion featured a “BlackBerry A Day” giveaway which yielded almost 650,000 sweepstakes entries.

Off-portal mobile page views reached a record high of 62 percent during the promotion and online opt-ins to receive a link to the mobile Web site on the user’s mobile phone jumped 150 percent from that of the regular year.

Read the full article: http://www.mobilemarketer.com/cms/news/advertising/3962.html

Filed under: Latest Postings on August 18th, 2009