nytimes.com 10/12/2009

By Stuart Elliott

The giant insurance company Cigna is taking another crack at efforts to encourage consumers to learn more about health care.

Last year, Cigna introduced an interactive “e-learning” campaign under the banner of Cigna University. Now, the initiative is called Learn 4 Your Health, housed on a section of the Cigna Web site (cigna.com/learn4your health) and also available on Facebook.

A major difference between this year’s campaign and last year’s is rewards. Cigna is offering “learn and earn” incentives to consumers to take the courses that are part of the curriculum: Watch video clips and get coupons for discounts from marketers and retailers like Barnes & Noble, Costco, Drugstore.com, eMusic, NFLshop.com, ProFlowers, Red Envelope and Sports Authority.

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Filed under: Latest Postings on October 14th, 2009